By Donald R. Keough
From Publishers Weekly A former president of the Coca-Cola corporation, Keough has assembled an enviable Rolodex in his eighty one years, and his publication counts invoice Gates, Jack Welch and Warren Buffett between its champions. His classes draw upon his lengthy and sundry career—from his early days as a philosophy significant to his first activity as a television activities announcer and employment at Butternut espresso and Coca-Cola—and contain an inventory of tongue-in-cheek principles absolute to make the follower a real loser in company: from surrender taking hazards and be rigid to do not take time to imagine and be terrified of the longer term. Keough helps his commandments with tales of industrial error and screw ups, either his own—the roll-out of latest Coke, for example—and these of others—namely, Schlitz beer and IBM. whereas the author's transparent and inspiring tone and renown in the enterprise group will most probably garner his attempt exposure, the unoriginality of the material—all usual business-book fare easily phrased within the negative—keeps this well-meaning e-book from status out or delivering unique recommendation to company leaders available in the market for a bit self-improvement. *(Aug.)* "" Copyright © Reed company details, a department of Reed Elsevier Inc. All rights reserved." From Booklist Keough, a distinguished company government, deals a viewpoint on failure that's particularly appropriate to leaders who've attained a point of good fortune. With a foreword by way of his longtime pal and affiliate Warren Buffett, the popular investor, the writer offers a bankruptcy on every one of his 10 commandments for failure and provides an advantage bankruptcy approximately how wasting ardour for paintings and for all times is a definite path to disaster. His failure commandments comprise cease taking dangers; be rigid; isolate your self; suppose infallibility; play the sport on the subject of the foul line (which deals thoughtful commentary on ethics); don’t take time to imagine; placed your whole religion in outdoors experts; love your forms; ship combined messages; and be terrified of the long run. Keough’s e-book is wealthy with examples of failure, and he supplies recommendation on how one can get over errors whereas studying from them and relocating forward. this is often a good ebook with invaluable perception for company executives and people desiring to company management. --Mary Whaley
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Additional info for 10 Commandments for Business Failure
Former President George H. W. Bush ‘Only Don Keough could outdistance Moses and his commandments. Don’s self-deprecating style adds great credibility to a well-done book. It’s a road map for winners and must-reading for everybody. ’ Andrew J. ’ Father John I. ’ Sydney Pollack, Academy Award-winning director, producer and actor DONALD R. , 2008 First published in Great Britain by Penguin Books Ltd, 2008 2 Copyright © Donald R. Keough, 2008 All rights reserved The moral right of the author has been asserted Grateful acknowledgement is made for permission to reprint the following copyrighted works: Excerpt from ‘Sell the Mailroom’ by Peter Drucker.
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