Review: The all-new Adweek beneficial properties information and data for advertising and marketing, media and ads execs that you just can’t locate wherever else. each one factor contains profiles and interviews with most sensible newsmakers, evaluations of sizzling advert campaigns, the most recent tendencies in print, electronic and ads and lots more and plenty more.
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Extra resources for Adweek (9 May 2016)
DENTSU AEGIS But the big new Carat job is one she has, by all accounts, knocked out of the park. Catalyst, launched by agency president Michael Epstein, has grown under Bloome’s guidance from four to 16 staffers, and developed into the razor-sharp point of the agency’s strategic offering. S. Media Agency of the Year in February. “She’s been an active participant in pretty much every major pitch we’ve had since she’s gotten here,” says Epstein. “She’s also made sure that we are continuing to push [our current] clients in appropriate ways to infuse creativity and innovation in their plans.
And partner and ecd Bryan Black What Creative and branding agency Where New York 55 S PACE S With its take on magnetic poetry, the word wall is for users to get creative. New York 3 4 5 6 OFFICE VISIT Alley ONE OF NEW YORK’S HOTTEST CO-WORKING SPACES OFFERS QUIRKY TOUCHES SO WORK WON’T FEEL LIKE WORK. BY CARRIE CUMMINGS As the startup economy and telecommuting grows exponentially, coworking spaces are popping up in major cities across the world. One such space is Alley in New York. By designing ofﬁces that are inviting, detailoriented and, most importantly, cool, Alley has created a spot for startups and freelancers where they feel like they belong to a wider community.
And the product: Kiehl’s Creme de Corps skin lotion. Even in the $460 billion world of cosmetics where youth potions and miracle creams are a dime a dozen, Creme de Corps is an unlikely hit. While competing lotions are lightweight, Creme de Corps goes on like cake frosting. Its plain-Jane packaging seems better suited to a generic brand of shampoo. Advertising support? There isn’t any. Yet Creme de Corps has been a best-seller for four decades now. 5 containers of the stuff sells somewhere in the world every minute.